Many of our channels begin as one person working on a hobby project with little idea on how to be successful in the world of online video marketing. If your YouTube channel has begun to grow in popularity, you may be considering outsourcing some tasks. The extra time will allow you to continue focusing on building your online presence.
Turning your YouTube channel into a scalable business can be overwhelming. It requires time, money, and can lead to more uncertainty than most of us want with our growing monthly income.
However, if you want to reach your channel’s full potential, there will come a time when you need to start outsourcing some of the work. Because of the increased workload, there are few channels with over 100,000 subscribers that haven’t outsourced or developed a team around some aspect of the business.
Here are a few YouTube-related tasks you can consider outsourcing to help save you time:
Custom Thumbnail Creation
Thumbnail creation is a common task that creators use to outsource as their channels grow. The best practice is to keep your thumbnails consistent when it comes to structure and branding so you can reproduce them for new videos. However, maintaining a high-quality aesthetic for your YouTube thumbnails can be incredibly time consuming, so outsourcing the task can allow you to focus your attention elsewhere.
Editing is another one of the first tasks that YouTube creators decide to outsource. Editing videos can be a tedious and skill-demanding task.
When you’re looking for video editors, make sure you ask for references and examples of their work. Scripting out your videos can make it easier for someone else to edit as you can add production notes for where you want graphics and other assets to be placed.
Promoting Your Channel
Promoting your YouTube channel through social media, advertisements, and other collaborations is vital to growing your channel. However, it can be incredibly time consuming. While this can be one of the most expensive roles to outsource, it can be worth it if you find someone with experience in social media outreach.
Hiring promotion for your YouTube channel can take place in a few different ways: social media, advertisements, and collaborations. You can either try to find three separate freelancers specializing in their specific role or you can look for someone to cover all the bases.
Audience Engagement and Comment Moderation
Comment moderation is a task that can be easily outsourced. An assistant will be able to answer questions, thank your viewers, delete spam comments, and mark any remaining comments for the creator to answer.
Keeping Track of Keywords
You wouldn’t start a business if there wasn’t a need for your products or services. You also shouldn’t create content unless there’s a genuine need for it.
Keyword research can be very time consuming. By outsourcing this task, you’ll be able to have easy access to relevant keywords for your videos and articles. Ideally, you’ll want someone to be looking for long-tail keywords as well, because that’s what the majority of people are typing into Google.
Search Engine Optimization (SEO)
Much like when creating a blog, Search Engine Optimization (SEO) plays a major role in the success of your videos.
With any piece of content that you publish, you should be thinking of your audience first. Combining this with a few simple, yet effective, SEO practices will keep your engagement consistent. Consider outsourcing this task so someone can take care of the following:
Title- When deciding on how to title your video, it should be concise and catchy, much like an advertisement headline. Your thumbnail and description should provide enough information for people to decide whether or not they want to watch your video.
Description- Your video’s description should describe the video content as well as details of your business. This can include links to your website, social media platforms, and all other relevant contact details. Make sure that some relevant keywords are included as well, especially the main ones that you’re wanting to rank for.
Tags and Keywords- Entering keywords within your video’s tags will help your video get found more often than not. Including your company name in the tags, as well as your personal name, can be helpful when establishing your online presence.
More than likely, you didn’t wake up one morning and think to yourself, “I need to create an entire team for my YouTube channel today.” Oftentimes, it’s a slow realization that your time is better spent doing some tasks over others. Start off by outsourcing one or two separate roles. After learning from the experience, you’ll be a better manager and you’ll find confidence when it comes to growing your team. The most valuable thing that you have is your time and it’s time that you start investing in it.