17 Creative Video Ideas for YouTube

With over a billion users, YouTube is the second most visited website, following Google. And while the video platform’s popularity makes a YouTube channel essential to building your following, it can be a struggle to know which YouTube videos are best for your brand and how to stand out from the crowd. 

There are tons of resources on how to set up your YouTube channel and successfully promote it. However, creating original video content for your channel is becoming more of a challenge as the number of creators on YouTube continues to grow. To help you feel inspired about the video creation process, we’re sharing 17 creative video ideas for your YouTube channel:


Introduction Video Ideas

Introduction videos are great if you’ve just started your channel or you’re trying to build a better relationship with your audience. Taking some time to reveal the person behind the camera is a valuable way to personify your channel and is why self-introduction videos are among the most popular for beginners. 


Draw My Life

Draw my life videos are fast-paced videos that contain illustrations drawn on a whiteboard and are typically accompanied by a voiceover. A draw my life video gives creators the opportunity to share key moments in their life and help illustrate which events led them to where they are today.


Talk About Your Job

It may surprise you to hear that your audience is interested in hearing more details about your job- but it’s true! Career-oriented videos can also include why you chose that field, what your day-to-day is like, or why you left your previous job. 


Give Your Audience a Tour of Your Hometown

Whether you’re from the good ol’ Midwest, sunny California, or Alaska, your hometown is an important part of you and you can share that story with your viewers. 


Feature Your Outtakes

If you have a few videos under your belt, chances are that you’ve gotten some good bloopers in your archives. Cut them into a video to give your viewers a behind-the-scenes look at your filming process. 


Tech Video Ideas

If you’re interested in technology and consider yourself to be pretty tech-savvy, then there are tons of YouTube videos that you can create to share your knowledge with your audience. 


Share Your Favorite Gadget

Have you recently purchased a device that you love? Are your new AirPods changing your life? Consider tying in how your favorite gadgets connect with your brand to share a niche-oriented video with your audience. For example, if your channel focuses on hiking tips and different trails, you can share your new FitBit with your audience. 


Talk About Your YouTube Tech

Show off the tools and tech you like to use when it comes to creating your videos. This can include any videos, microphones, or editing softwares that you use. These videos can also spark a conversation on any devices that your audience recommends if you’re looking to further your engagement. 


Compare and Contrast

People love to be loyal to their devices, hence the popularity of the Apple vs. Android debate. Pick two different devices to compare or pick different releases of the same device to talk about what’s been updated.

Educational Video Ideas

Sharing your knowledge with your audience adds a ton of value to your channel. Educate your viewers on something important to you or learn something new!

Make a Timelapse Video

This format is best to use if you’re looking to relay a lot of information in a short amount of time. Timelapse videos are also helpful when it comes to capturing end-to-end projects such as creating a work of art. 


Share Your Screen

Let viewers see the action from your point of view while you’re doing something on your computer. This could range from sketching something in Photoshop, playing a game, or editing one of your videos.


Define a Term

Simple definition videos can bring a lot of value to your audience. Take the time to break down a word or acronym that’s relevant to your industry to help viewers further understand an important aspect of your brand. 


Speak on Current Events

Many people scan the headlines without ever reading any articles so you could easily make a video to share information on a cause that you’re passionate about without feeling like you’re repeating the same story over and over again. 


‘Best of’ Video Ideas

Just like in the blogging world, many successful videos come in the form of ranked lists. Find a theme that suits your brand and start sharing your opinions on what’s the best of the best.

Share What’s on Your Playlist

Taste in music is highly subjective. With such a wide variety of music out there, create a video about some of the lesser-known songs that you’ve come to know and love. You can even create a YouTube playlist that you can link to!

Binge-Worthy TV Shows

Share some of the best TV shows, seasons, or episodes that you’ve seen this year. With such a large number of them available, it may be helpful to narrow your favorites down to a particular streaming service.


Branded Video Ideas

Branded videos help to launch your company and establish your channel’s identity. 

Create a Video Series

Take your viewers on a journey with you as you develop a product, travel, or do something that evolves over time. 


Share an Underdog Story

What struggles did you or someone you know face to get to your position today? Sharing a story that chronicles your obstacles and how you overcame them can be very inspirational to your viewers. 


Talk About Your New Year’s Reflections and Resolutions

A new year is a great time to talk about the obstacles and accomplishments you’ve faced over the past year. It also gives you an opportunity to discuss your goals for the new year with your audience. 


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