With over 1 billion visitors, YouTube is the second largest search engine on the internet. The popular video platform provides a great opportunity for you to put your business in front of a global audience.
However, if you’re feeling as though the number of views your videos are receiving isn’t growing as quickly as you’d hoped, there are some straightforward ways that anyone can take to help grow their channel. Listed below are our top 10 ways to get more views on YouTube:
1. Revive Your Existing Content by Updating Old Thumbnails and Titles
It’s always great to make improvements to your channel but it’s important to be strategic about it. Don’t go back and update every video you’ve ever posted- take the time to determine which videos have performed the best and decide on how to best improve their thumbnails, titles, and descriptions. Test out some new strategies on videos that you posted a month, six months, or even a year ago.
2. Engage With Your Audience
YouTube, like many other social media platforms, will reward channels with great engagement levels. Try to respond to every comment you receive and prompt viewers to like, comment, and subscribe in every video to encourage your viewers to interact with your channel more.
3. Develop a Consistent (and Sustainable!) Posting Schedule
Establishing a regular upload schedule will encourage viewers to revisit your channel. In order to create a steady schedule, create content that you can develop on a regular basis and find ways to streamline your production workflow. If you’re really committed to building your audience, try posting on YouTube at least three times per week.
4. Cross-Promote Your Videos on Other Social Platforms
Cross-promoting your videos can help your brand appear more unified and professional. Aerating your followers on other social media platforms whenever you upload a new video or consistently promoting your YouTube channel on your website is a great way to convert the audience you have on another platform over to YouTube. Tease videos or announce your posting schedule to best build up anticipation for new content.
5. Build Videos Around a Single Topic/ Keyword
When you sit down to create a video, make sure that you have a clear topic or intention in mind. When your content and video titles are centered around a specific topic or keyword, viewers will have an easier job finding your content and they’ll feel confident that you can provide what they’re looking for.
While many people who are unaware of SEO best practices skip this step, it’s crucial to have a specific target if you’re looking to build your audience. Once you’ve chosen a keyword, search for videos in the same niche to make sure that you’re on the right track.
6. Don’t be Afraid to Climb on the Bandwagon
While it’s great to have ideas for content in mind, it’s important to make sure that your videos are centered around something that people are looking to watch. Searching for trending content that aligns with your brand or specific niche can put you on the right track for attracting a larger audience. Having a balance between trendy content and the videos that you want to make is a great way to bring in both short- and long-term viewers.
7. Create a Video Series
Creating a video series is an easy way to convince one-time viewers to keep visiting your channel on a regular basis. To create a compelling video series, focus on a specific topic that relates to your brand and establish yourself as an authority. Whether you decide to make a YouTube video series or a playlist for your videos, it’s important to use relevant keywords that make the most impact on increasing your views.
8. Consider Hosting a Giveaway
Hosting a giveaway is one of the quickest ways to get more views on your YouTube channel. Your giveaway should be related to your channel. For example, you can offer products, services, or ebooks to your audience. No matter what you’re offering, make sure that it’s worthwhile and will serve to help bring more traction to your page.
9. Optimize Your “Watch Time”
The bottom line is that YouTube’s algorithm works to keep people on YouTube. The longer that people watch your video, the higher it will rank. While longer videos typically perform better than shorter ones, it’s important to have a quick intro, interrupt patterns within your video, and be sure to carry viewers from point to another without losing their interest.
10. Make an Impression With Professionally-Designed Custom Thumbnails
While thumbnails may seem like a small detail, they make a big impact when it comes to increasing the number of views on your YouTube videos. Videos with a catchy title and an engaging thumbnail have consistently ranked higher and will stand out against the crowd. Investing in professionally-designed custom thumbnails is one of the most reliable ways to increase your traffic and best promote your content.
Using these steps and continuing to create quality content will help to increase the number of views on your YouTube channel. You are your brand’s biggest advocate and tackling YouTube is one of the best ways to find success.